“Where Speed Meets Prestige”
The intersection of Business of Motorsport and Lifestyle
A trusted Motorsport insider who belongs in the Paddock, Boardroom and Pit Lane. I deliver insights from the world of Motorsport and Lifestyle.
___Services___
MC Host Engagements
Presenter for Motorsport & Lifestyle
Keynote Speaker
Interviewer
Consulting and Advisory
Media Management & Contents
PR’s Strategy, Sponsorship & Events
Business Opportunity Mapping
BC Lounge Events
Exclusive Executive networking Experiences & Workshops
Target: CEO’s, Investors, Decision Makers
Leadership & Mentorship
Executive coaching
Women in leadership programs
Entreprenership
I’m Barbara Cardilli, a Dubai based Motorsport and Lifestyle MC, Presenter, Key Note Speaker and a Strategy Consultant.
I am a former Formula 1 Abu Dhabi Grand Prix Commercial Strategist with over a decade of experience in developing and shaping global negotiations for the Motorsport Ecosystem in bringing Racing, Luxury, and Business in one of the world’s most exclusive and male dominated arena.
I host panels, Interviewing Leaders and Motorsport Drivers.
I write for Pitstop Lab - Where Speed Meets Prestige.
I am part of the FIA Women in Motorsport Mentorship Program - using this platform to voice Cultural Change— Breaking barriers and advocating Women to lead with Authenticity, Resilience, and Vision.
Founder of LABCARDI - a Boutique Consultancy for Innovation and Excellence across Commercial Solutions, PR’s and Events, transforming Speed into Strategy helping brands and leaders unlocking their business power.
Let’s bring the world of motorsport and business — to your audience
___Pit Stop Lab
Where Speed Meets Prestige___
Latest Articles that bring Fans, Executive & Brands closer to Motorsport by capturing Values of Business and Lifestyle
Ferrari Casa, in Abu Dhabi everything is possible -
Even bringing Ferrari’s most iconic masterpieces to life against a backdrop of innovation and elegance.
Lando Norris Wins.
Lando Norris conquers the final race! Every overtake, every pit stop, every split-second decision paid off as he claimed victory
Abu Dhabi Collectors Week.
At Abu Dhabi Collector Week, RM’s Sotheby’s created a landmark moment for automotive and luxury enthusiasts in the Middle East.
Join BC Lounge for Elite Networking Events
Past BC Lounge Events Series
-
![]()
CEO's Talk
What should we know about the services you provide? Better descriptions result in more sales.
-
![]()
Driftx Abu Dhabi
What should we know about the services you provide? Better descriptions result in more sales.
-
![]()
Motorsport and Community
With Former Ferrari Formula 1 Driver, GM Lamborghini Abu Dhabi and Dubai, Head of Troon Golf
-
![]()
IWC Women Collection
Description goes here -
![]()
Smart City Vision
Description goes here -
![]()
Mobility Leaders
Description goes here -
![]()
Mobility Forward
Description goes here -
![]()
Women CEO's Driving Change
Description goes here -
![]()
Women Leaders on Track
Description goes here
Interviews
Stylfemina Women’ Magazine
Silvia Giorgi Press
Business Taboild EV MENA SHOW DUBAI
RMC Motori
LABCARDI IN SIGA ALLIANCE SPORT COMMITTEES
Marco Polo Experiences BCLounge
Contact us
LabCardi
CNN Building
Dubai Media City
United Arab Emirates
Email: info@Labcardi.com
Tel: +9710555487706
Social Media
Do you have a question? A project? Get in contact at info@Labcardi.com