From Visibility to Signed deals
Strategic PR, High-Value Partnerships, and Executive Access for Brands, Governments, and Investors Across the Middle East
To help Premium Brands and Founders to:
Increase Executive Visibility
Access strategic Partnerships
Attract high-value Buinsess Opportunities
LET'S BUILD YOUR GROWTH STRATEGY
The Mission is clear
We combine strategic insight with reputation expertise to help businesses build trust, strengthen their market presence, and achieve unstoppable growth.
___Services___
MC Host Engagements for Motorsport, Mobility & Lifestyle Events
Keynote Speaker
Consulting and Advisory
Media Management & Contents
PR’s Strategy, Sponsorship & Events
Business Opportunity Mapping
BC Lounge Events
Where global leaders meet to shape markets, culture, and the future.
Target: CEO’s, Investors, Decision Makers
Leadership & Mentorship
Women in leadership programs
Entrepreneurship course
Who We Work With
BRANDS
FOUNDERS & CEO’S
SPONSORS & INVESTORS
GOVERNMENTS & INSTITUTION
WOMEN LEADERS & ENTREPRENEURS
About the Founder
Hello, I am Barbara Cardilli
I am a former Formula 1 Abu Dhabi Grand Prix Commercial Strategist, I bring over a decade of experience driving high-level negotiations, strategic partnerships, and commercial growth across the global motorsport ecosystem. Working at the intersection of government, business, luxury, tourism, and investment, I have helped forge transformative alliances that position motorsport as a catalyst for economic development, global influence, and innovation within one of the world's most prestigious and traditionally male-dominated industries.
Host for Pit Stop Lab – Where Speed Meets Prestige - a platform exploring the intersection of Formula 1, business, luxury lifestyle, leadership, and innovation. Through exclusive interviews and thought-provoking conversations of people who are shaping the future of their sectors.
As a participant in the FIA Women in Motorsport Commission Mentorship Program, I am committed to advancing cultural change across motorsport and business. I use my platform to challenge barriers, elevate diverse voices, and champion a new generation of women leaders who lead with authenticity, resilience, influence, and vision.
Join BC Lounge- our Flagship event- where global leaders meet to shape markets, culture, and the future.
Past BC Lounge Events Series
Where Speed Meets Prestige
Capturing Values of Business and Lifestyle
Ferrari Casa, in Abu Dhabi everything is possible -
Even bringing Ferrari’s most iconic masterpieces to life against a backdrop of innovation and elegance.
Lando Norris Wins.
Lando Norris conquers the final race! Every overtake, every pit stop, every split-second decision paid off as he claimed victory
Abu Dhabi Collectors Week.
At Abu Dhabi Collector Week, RM’s Sotheby’s created a landmark moment for automotive and luxury enthusiasts in the Middle East.
Interviews
Stylfemina Women’ Magazine
Silvia Giorgi Press
Business Taboild EV MENA SHOW DUBAI
RMC Motori
LABCARDI IN SIGA ALLIANCE SPORT COMMITTEES
Marco Polo Experiences BCLounge
Contact us
LabCardi
CNN Building
Dubai Media City
United Arab Emirates
Email: info@Labcardi.com
Tel: +9710555487706
Social Media
Do you have a question? A project? Get in contact at info@Labcardi.com