Amex new Partner

Connecting with customers on a personal level.

American Express and Formula 1® Announced a New Multi-Year Global Sponsorship.

Important key elements are: Brand Visibility, Target Audience Engagement, Community Engagement, Marketing Opportunities.

American Express is creating a robust new momentum with the Formula One, offering to fans unique experiences and presales options throughout 15 calendar races.

Amex is already a partner of the F1 Academy, powering women, increasing females’ participation and attracting new millennials into this sport that captivates popularity over and over more than 300 million fans worldwide with age between 18-34.

Gen Z and millennials have desire for experiences and special privileges, and the race is a great platform to attract passion and popularity.

The American financial corporation is primarily issuing credit cards, process payments, and provide travel-related services worldwide; one of their biggest Value is focusing on relationships that are at the heart of their business in delivering great products, services and experiences.

#Partnership #Strategy #Technology #Popularity