BC Lounge - When Luxury Meets Sport with Former F1 Driver
BC Lounge When Luxury Meets Sports was organized last February at Capital, Club Dubai a well known CEO’s exclusive hub where Leaders from different industry’s gather.
More and more Luxury Brands discover Sports Brands and Sports Events Alliances, as they are finding a cause, foundation, or philanthropic event that aligns well with their Mission and Target Markets.
The goal of those alliances is to make sports business more fashionable while also making it easier for younger customers to get started in the luxury world.
Invited Panelist such Ex Formula 1 Driver- Gianni Morbidelli shared his past experiences relationship between Athlete and Partners, how to mange expectations, collaborating on Clients engagement activities, executing Partners rights, and at the same time focusing on the mission: Winning the Grand Prix.
Panelist Mr. Martino Picotti - General Manager of Lamborghini Abu Dhabi and Dubai sparkled the discussion in revealing numerous new strategic Collaborations and activities the Brand is enhancing with their members and new lifestyle projects such partnering with Fashion Brands, Sport activities and super luxury yacht collaborations.
Mr. Clinton Norris, Director Sales and Marketing Golf Troon International shared with the importance of personalized service and attention to details, Golf is not only a luxury sport, it is a lifestyle where their members and guests will spend 6 hours at their clubs.
Their partners range from ownerships to resort partners to global golf companies. These include Emaar, TMG in Egypt, Vattanac Family in Cambodia, and in hotel partners such as One & Only, JW Marriott and Four Seasons, and in the golf sector, Callaway. Their mission is to ensure collaboration meet mutual goals and establish a long term Partnership to success.
Attendees enjoyed the Panel in connecting influential Leaders with new opportunities and collaborations.
Event organized by @Barbara Cardilli - CEO of LABCARDI- Driving Brands to success
