Rolex & The Grand Prix - Luxury Meets Technology

The longstanding collaboration between #Rolex and #Formula1 will conclude at the end of 2024.

Since 2013, Rolex has been a global partner and official timepiece of Formula One, initially committing USD 10 million annually. This partnership has evolved, with the #sponsorship agreement now valued at USD 50 million, showcasing the increasing value and global reach of the #sport.

Now, a new proposed deal between LVMH and Formula 1 is on the horizon, with a staggering value of USD 150 million annually. This significant increase in #investment underscores the #growing commercial appeal of Formula 1 and the willingness of #luxurybrands to align with its global audience.

Is Tag Heuer or Hublot set to be the face of the new sponsorship?

The change ahead signifies a shift in the dynamics of luxury partnerships in #motorsport, where brands are keen to tap into the technology, mobility, and #strategic allure of Formula 1.

Exciting times lie ahead as the boundaries between luxury, technology, and precision continue to shine.

A mix of pictures from my past while capturing the iconic "Green & Gold brand" on track.

#LAbCardi #WomenInBusiness #Strategy #Partnerships #Motorsport #WomenInMotorsport #Technology #Mobility #Luxury